What we write down when we decide something
A decision that only exists in a conversation gets re-argued every few months. Writing it down is cheaper than remembering it.
What this site is for, what is still missing from it, and why we would rather publish it in that state than wait.
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Written by
Seratlas Team
Engineering and delivery
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We build and operate assessment software. We write here about the parts that are harder than they look.
This site exists to answer three questions without a meeting: what we build, who operates it, and how to start a conversation. Everything else on it is in service of one of those.
The structure is complete. Every page a visitor can reach from the menu is a real page with real navigation, and the pages that will hold long-form writing already hold the template that will render it.
Copy, in several places, and we would rather say so than let a visitor discover it. Sections marked as placeholders are placeholders: the layout is settled and the words are not.
There are no customer testimonials on this site, and there will not be any until the customers in question have agreed to appear. A quote that arrives without that is an endorsement we invented, which is both a legal problem and a reputational one.
A site nobody can see cannot be corrected. Publishing the structure first means the shape of the argument gets scrutiny before the sentences are polished, which is the cheaper order to do it in.
We will fill it in publicly.
A decision that only exists in a conversation gets re-argued every few months. Writing it down is cheaper than remembering it.
A consent checkbox that starts checked is not consent. A few small decisions separate a form that asks from one that assumes.
A reading-time estimate is a guess presented as a fact. That is fine, as long as the guess is not wrong in a way the reader will notice.
Removing the server removes most of the classic vulnerabilities and moves the remainder into the build, the bucket, and the third parties you embed.
We would rather answer a direct question than write a follow-up post nobody asked for.